Who doesn’t love a good ball game? Or maybe a round on the ice is more the style? Or better yet, some laps in the pool? Whatever gets your sweat on, one thing is for sure – people love sports, and joining a local sports team is a great way to not only socialize with community members but also fit something active into a busy schedule. 

And for those that are at the forefront of this – yes, the ones heading local sports clubs and teams – recruitment and sign-ups are a crucial part of the game. There’s undoubtedly a lot of competition, and getting the best players for your team is not a simple walk in the park – it requires serious market strategizing! But not to worry, we’ve got you covered. 

Here are 5 ways you can attract new members to your local sports club: 

1. A Flyer is a Marketer’s Best Friend

Using flyers is an age-old marketing tactic, and it’s one that’s stood the test of time. Not only are flyers great at communicating the intended message due to their clever mix of text and visuals, but they’re also easy to keep and put up at spots where there is heavy footfall – making your marketing be seen. In fact, one of the best things that you can do to boost your sports club sign-ups is to design flyers using PosterMyWall’s sports flyer templates. 

Not only is the platform great for beginners due to its intuitive user interface, but one of the benefits is that all of the flyer templates are fully editable and customizable which means that you can let your creative spirit run free! And that too for free with PosterMyWall’s zero-cost service. 

Once your flyers are ready, put them up in areas where your targeted audience is likely to frequent. Soon, you’ll have more sign-ups than you anticipated!

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2. Go Big on Instagram

Speaking of flyers, digital marketing material is all the rage these days – seeing as how people spend hours upon hours connected to the online world, top among which is Instagram. 

The first step is to create an account for your sports team on Instagram – be sure to put a profile picture that screams association, such as your team’s logo, a team picture, or your mascot – and optimize your bio. Once that’s done, then you can start creating content that will attract potential members. 

Post digital versions of the flyers you created using PosterMyWall templates, upload stories showing the team in action and share details on how to join, and even cross-collaborate with other accounts to boost your reach. Of course, when conducting any sort of Instagram partnership, it’s important to ensure that the terms are mutually beneficial and that the audience being reached is within your target pool – after all, people from two states over aren’t going to join your local sports team!

3. Become an Event Savant 

Events and tournaments are what it all leads up to in the sporting world, and these are also great for recruiting new members. You can organize local tournaments, player meet and greets, and even social events such as sundowners or BBQs – and accompany these with tryouts and a sign-up booth. 

Not only will potential new players be able to witness the team’s environment while attending these events, but they’ll also be able to see exactly what they’re joining, peaking interest in those who do end up staying. And to get the word out about these events and tournaments, you can design promotional material such as flyers, posters, and even social media posts with the PosterMyWall maker. 

4. Nothing Beats Word of Mouth

There are few things that work as well as the spoken word – after all, from MNCs to neighborhood shops, just about everyone has used the word of mouth technique to give their venture a boost. And you can do the same for your local sports club. 

This not only includes talking about it to friends and family yourself but also using a snowball technique where you ask people to spread the word in their circles. And better yet, you can also set an incentive for people who join through someone’s reference – either a discount on the registration fee or free merch – so you can track exactly how well your word of mouth technique is working. 

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5. Set up a Website

In the digital age, a website is non-negotiable, even for a local sports club. Your website will serve as a go to place for anyone who’s interested in joining and learning more about your club. 

From pictures to tournament details to a sign-up page, your website should have it all. And the best of websites will have all this displayed in a concise and easy-to-navigate manner. 

For starters, your website should include the following pages:

• Homepage
• Meet the Team
• Contact Us
• Events/Tournaments
• Join Today 

While you can of course have a plethora of other information listed on your website, having the above is a good starting point – and you can build up from there as the necessity arises. Of course, one crucial aspect of having a website is the design – it’s better to spend than to have a website that is unappealing and prompts visitors to exit. Remember, first impressions are of the essence. And it goes without saying that your website will need SEO optimization to drive the right traffic to your page!

So, if you’re looking to attract new members to your local sports club then these tips and tricks are your tried and tested guidelines. Just make adjustments according to your team, and you’ll be good to go!